Our Founding Story
by CS Tan, Founder and MD of Dignity Consultant
Since young, I've always had an inner calling to help those who are worse off than me. I would feel a strong sense of injustice whenever I saw the elderly, disabled, sick, orphaned, or homeless neglected by society, even when we should be helping them.
Where I grew up in Kedah, I would often see elderly people who reminded me of my beloved grandparents walking the streets collecting cardboard and recyclables in the hot sun — just to eke out a living.
It was when I started working that I realised that in order to help others, I first needed to be financially sound. Even then, as one individual, I had only limited resources to give. The solution had to be financial awareness and education.
When I was in my 20s, I was financially illiterate too. It was only after a big expensive mistake that I learnt a big lesson about investment. Since then, I told myself, I needed to master financial planning — so I could protect not only myself but help others as well.
With much hard work, I qualified and found success as a Certified Financial Planner (CFP), which gave me the leverage to start my own company — Dignity Consultant. With a small team behind me, I'm able to amplify my impact to help more families and individuals plan for successful futures.
As a company, we are still growing and learning as we welcome a next generation of fresh talent. However, our calling has remained the same since the beginning, which is to help those most vulnerable in society live with greater dignity, by mastering financial planning.
